Tag Archives: USPS

Capitalizing on the 2012 USPS Mobile Barcode Promotion

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For the second straight summer, the United States Postal Service is offering a discount to companies that include a mobile barcode on their mailings. While I believe that last year’s promotion helped to increase awareness of QR Codes in the mainstream, there were also many poor uses of QR Codes by marketers. To help prevent… Read More »

Companies Working to Achieve Digital Mailbox Nirvana

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While there’s been a lot of bad news surrounding the United States Postal Service lately, a heightened level of innovation exists  both within the postal service and externally in an attempt to transform the organization, as well as the concept of mail delivery itself. This past June, the PostalVision 2020 conference in Washington, D.C. brought… Read More »

Hey Direct Mailers! This one’s for you.

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If you’ve been paying attention to our blog – or to the world of print around you – then by now you are very familiar with QR codes and how they are being integrated into print almost everywhere. With an increased use of smart phones and the general public’s want of information hear and now,… Read More »

For Direct Mail, Don’t Forget About the Fold

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By leveraging current technology, marketers can use print as a way to create a dialogue in B2C communications. Send an email, then a targeted print piece with a PURL, a microsite or QR code to increase points of contact and gather more information about the customer’s interests. In doing this, they’re saying goodbye to the… Read More »