Tag Archives: Web-to-print

The New World Of Web-To-Print Solutions

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Traditionally, web-to-print has been all about helping customers retain brand control, get their collateral faster, get better return on investment for marketing campaigns and realize savings on printing budgets. This was done by providing a system that encompassed online ordering, tracking and collaboration of materials. Web to print is still all about those things, but… Read More »

Digital Print as a Marketing Model

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Is digital printing a production technology? Or a marketing strategy? “Digital Printing: Transforming Business and Marketing Models,” part of Heidi Tolliver-Nigro’s Marketer’s Primer Series, argues for the latter. It presents digital production not as technology in the domain of print buyers and production managers but as the foundation of a comprehensive strategy for changing the… Read More »