The evolution of variable data publishing and the technology that enables it has been a bumpy journey. While that journey long predates my entry into the print industry, many of the issues that printers have had to deal with when trying to accomplish the creation and production of a variable data job have persisted: processing… Read More »
We need to enable our print campaigns to launch on a dime in support of trends gleaned from online activity. Of course, we will want to communicate with people who are already online through online means – but why not extend the learning to be able to launch the same great message to the customers we know don’t use our online channels? Or simply reinforce the online message with a tangible printed campaign?